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IPA Podcast

IPA Podcast

Institute of Practitioners in Advertising (IPA)
Veröffentlicht: 2024-06-12
© All rights reserved
IPA Podcast - QR Code
GratisNeu
70 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
70 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-06-12
© All rights reserved
Aktuelle Folge
The Effectiveness Files: Tony's Chocolonely

The Effectiveness Files: Tony's Chocolonely

In this debut episode of The Effectiveness Files,…
Länge: 47:36
Abspielen
In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.
Folgen-ID: 1000658763589
GUID: tag:soundcloud,2010:tracks/1844859234
Erscheinungs­datum: 12.6.2024, 13:00:38

Beschreibung

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.
Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

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