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2. The Cost of Excellence When we look at a piece of fine jewellery, we notice the shine of the metal and the precision of the design. What often remains unseen is everything that came before it. Years of practice. Repetition. Patience that is difficult to measure.
In this episo
Länge: 16:12
When we look at a piece of fine jewellery, we notice the shine of the metal and the precision of the design. What often remains unseen is everything that came before it. Years of practice. Repetition. Patience that is difficult to measure.
In this episode of Craft Matters, Adriana Campo speaks with master goldsmith Pura Ferreiro. For more than 30 years, Pura has worked with granulation, an ancient and highly demanding technique in which tiny spheres of gold are fused, one by one, onto a surface.
It is slow work. It cannot be rushed.
Behind the finished pieces also lie questions.
What does it actually take to build a life around this level of craftsmanship? How do you sustain a practice that resists speed? What does mastery cost, financially and personally? And what happens when careful, time-intensive work meets an economy built on scale?
In this episode
Pura Ferreiro, Master goldsmith and granulation specialist, Munich.
To see examples of Pura’s work, visit https://www.puraferreiro.de/
Learn more
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Credits
Host and producer: Adriana Campo
Continuity announcer: Rachel Kelly
Story editor and dramaturg: Ana Kuntarič Brodersen
Executive producer: Laura Miguel Baumann
Produced by the European Crafts Alliance
Music: The Walking Song by Adam Ben Ezra (album: Hide & Seek)
Disclaimer
Co-funded by the European Union. The views expressed are those of the speakers and do not necessarily reflect those of the European Union or the granting authority.
Furthermore, any views or opinions expressed by guests do not necessarily represent those of the European Crafts Alliance.
About the European Crafts Alliance
The European Crafts Alliance is an independent non-profit network representing over 40 member organisations across 25 European countries. It works to strengthen and support the crafts sector across Europe.
The podcast
Craft Matters is a podcast by the European Crafts Alliance exploring the people, policies, and practices shaping craft across Europe — from independent makers to cultural institutions and decision-makers. Through interviews, stories, and field recordings, the series reveals how craft lives, evolves, and contributes to Europe’s economic and cultural future.
GUID: 6e85e16e-27fa-45ed-970f-072ad265d7fd
Erscheinungsdatum: 25.3.2026, 08:30:00
