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Selling Snow

Selling Snow

Andrew Zwicker
Veröffentlicht: 2026-02-18
© Copyright 2026 All rights reserved.
Selling Snow - QR Code
GratisNeu
5 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
5 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-02-18
© Copyright 2026 All rights reserved.
Aktuelle Folge
Ep. 4 - Jeff Pensiero of Baldface Lodge: Building a snowboard paradise by serving an underserved audience, and doing cool shit!

Ep. 4 - Jeff Pensiero of Baldface Lodge: Building a snowboard paradise by serving an underserved audience, and doing cool shit!

What happens when a single bad heli-skiing trip lights a spark, and it turns into one of the most legendary backcountry snowboard destinations on the planet? Hey Everybody, today we’re getting a heli transfer up into the mountains just west of Nelson
Länge: 57:50
Abspielen
What happens when a single bad heli-skiing trip lights a spark,
and it turns into one of the most legendary backcountry snowboard destinations on the planet?
Hey Everybody, today we’re getting a heli transfer up into the mountains just west of Nelson,BC to a snowboarding paradise.
Today’s guest didn’t set out to build a resort. He set out to chase a feeling. Deep snow, good friends, and a better way to experience the mountains.
That idea became Baldface Lodge: a world-renowned backcountry snowboardcat operation tucked deep in the Selkirk Mountains, just outside Nelson, British Columbia, riding over 32,000 acres of wild, untouched terrain.
But this story isn’t about chasing vertical or counting turns.
It’s about how frustration turned into opportunity. How a snowboard-first philosophy reshaped an entire experience, and how staying stubbornly authentic built a business with a waitlist you practically need to be born into, without traditional advertising.
And it’s also a story about relationships, about keeping the right people close, and how trust from influential friends helped turn an idea into reality.
From legendary snowboarders like Craig Kelly, to riders like Travis Rice who helped amplify the vision to the world, to behind-the-scenes players like Dave Grohl and The Foo Fighters, who played a role in getting things started. 
In this episode, you’ll hear:
How a broken ankle and a terrible guide accidentally sparked a life-changing idea
Why surrounding yourself with the right people matters more than flashy funding
How authenticity and community became Baldface’s greatest growth engine
What it really takes to build something meaningful—one inch at a time
And why Jeff believes the world needs fewer sales pitches and more shared adventures
This isn’t just a story about snowboarding.
It’s a masterclass in community, creativity, and doing things your own way—even when everyone tells you it won’t work.
Now go grab a nice hot bowl of soup, settle in, and let’s hang out in the lodge with Jeff Pensiero at Baldface Lodge.
Get all of the episodes Actionable Insights HERE
Folgen-ID: 1000750256302
GUID: andrewzwicker.podbean.com/b93af36b-b6aa-3c92-84b7-771284cfedfa
Erscheinungs­datum: 18.2.2026, 05:19:31

Beschreibung

Welcome to Selling Snow, the podcast for ski industry pros,  marketers  or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so  you can up your marketing game,or just get a peek behind how ski resort marketing works.
Our first episodes include hilarious and candid conversations with Michael J Ballingall of Big White, Lonie Gleiberman of Mount Bohemia, Marin Kejvel of Ski Cape Smokey, Jeff Penseiro of Baldface Lodge and Jason Levinthal of J Skis. Every episode tells the backstory on the guest, their ski area or ski business. Then it does a deep dive into how they market and sell their product from spectacular failures to keen wisdom and insights that you can use today to up your own marketing game.
Grab a hot chocolate, sit back and enjoy conversations with some of the best on how they are selling their ski business, because there's no business like snow business on Selling Snow.
 

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