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The Founder's Cookbook

The Founder's Cookbook

Veröffentlicht: 2026-04-08
© 2025 Padrig Guillard
The Founder's Cookbook - QR Code
6 Folgen
Audio
Anhören auf Apple Podcasts
6 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-04-08
© 2025 Padrig Guillard
Aktuelle Folge
E06 - Staffcloud - How two ski instructors built a Swiss HR SaaS

E06 - Staffcloud - How two ski instructors built a Swiss HR SaaS

Two ski instructors, a beer and a gap in a market. That's how StaffCloud started in 2007. 18 years later, Thomas Ungricht and his co-founder run one of Switzerland's leading flex workforce platforms. Bootstrapped, no investors, operating across 6 countr
Länge: 30:27
Two ski instructors, a beer and a gap in a market. That's how StaffCloud started in 2007.
18 years later, Thomas Ungricht and his co-founder run one of Switzerland's leading flex workforce platforms. Bootstrapped, no investors, operating across 6 countries.
🔔 Subscribe for new founder stories every month
In this episode, Thomas breaks down what it actually takes to build infrastructure software from zero: no brand, no track record, no trust. He shares how they landed their first customers, why they opened their product roadmap to the public, and what nearly made them quit, more than once.
If you're building B2B SaaS or managing a team that does staffing, scheduling, or flex workforce operations, this one's for you.
Key lessons from this episode:
The founding moment: one conversation about a girlfriend's bad day at workAuto-matching flex workers by skills, location, and availability — how it worksGetting your first enterprise customer to trust you when you have zero referencesWhy "software is never finished" — and how to manage a customer feedback loop at scaleBuilding in public: what opening their feature request board actually unlockedBootstrapping in the world's most expensive country, competing against VC-funded rivalsExpanding into Germany's highly regulated HR market without breaking the productThe honest answer: should they have targeted the larger shift planning market instead?Chapters:
00:00 Introduction
01:30 Thomas's background
03:00 The founding story
05:20 Who is StaffCloud for?
08:15 The auto-matching engine: skills, availability, distance
12:00 The long road of a fully bootstrapped company
14:30 The #1 lesson: software is never finished
17:00 Building in public
19:00 20 years of entrepreneurship
22:00 Bootstrapping in Switzerland
24:30 Advice for early founders
27:00 How to get your first customers to switch when you have zero track record
30:00 Scaling to 6 countries
31:30 The honest regret question: niche vs. scale
33:00 Where to follow Thomas and StaffCloud
Resources & Links:
Thomas Ungricht → https://www.linkedin.com/in/thomas-ungricht-bb160b132/
StaffCloud → https://www.staff.cloud/en
StaffCloud on LinkedIn → https://www.linkedin.com/company/staffcloud/
Padrig Guillard → https://www.linkedin.com/in/padrig-guillard/
Orinn Studio → https://www.orinn-studio.com/
Full episode playlist → https://www.youtube.com/playlist?list=PLtfpuZuNQOVLdJ0Am6aC8cf8rIf8aTL_p
Folgen-ID: 1000760278814
GUID: 5bed0528-4295-469f-84a9-36a28f59127c
Erscheinungs­datum: 8.4.2026, 16:57:36

Beschreibung

The Founder's Cookbook Podcast serves up the secret recipes behind successful B2B SaaS companies.
Host Padrig Guillard interviews founders who've mastered the art of building and scaling, revealing their unique ingredients, proven methods, and signature strategies that took them from kitchen table startup to market leader.
30-minute episodes packed with the secret sauce from founders who've cooked up success.

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