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Think Editorial with Flavia Barbat

Think Editorial with Flavia Barbat

Brandingmag®
Veröffentlicht: 2025-07-21
© Copyright 2025 Brandingmag®
Think Editorial with Flavia Barbat - QR Code
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3 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
3 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-07-21
© Copyright 2025 Brandingmag®
Aktuelle Folge
"What we're likely to start seeing is the emergence of the two internets." – Stefano Puntoni

"What we're likely to start seeing is the emergence of the two internets." – Stefano Puntoni

Dive into my conversation with Stefano Puntoni, a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the "AI at Wharton" center, which promotes research on the role of artificial intelligenc
Länge: 54:42
Abspielen
Dive into my conversation with Stefano Puntoni, a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the "AI at Wharton" center, which promotes research on the role of artificial intelligence in business.
Professor Puntoni is privy to a lot of research applying behavioral science to innovations like algorithms and automation in order to better understand how they affect our consumption and lives. Which is why our discussion touches on:
The difference between a customer and consumer, and why that matters now more than everThe emergence of the two internets, and the role of brands in that bifurcated futureThe ability of AI to accurately rank products and services based on public data (be it true or not)Why research says that AI can be more persuasive than humansHow society is now accepting one source of truth because of platforms like ChatGPTWhether AI is bringing more convergence or personalization to our conversations, consumption, and societyThe difference in and value of AI-generated empathy versus that of a humanAnd much, much more.
P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
Folgen-ID: 1000718311339
GUID: d0913090-4bc4-430a-918d-42613921adfc
Erscheinungs­datum: 21.7.2025, 08:00:00

Beschreibung

I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics.
And guess what? It led to one of the most durable brand reputations I've ever seen.
What many people are only now discovering is that I've been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I'm not the only one.
I launched Think Editorial out of a desire to share the brilliant conversations I have with people I'm privileged to meet. We're all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better.
In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly:
→ @flaviabarbat on LinkedIn
→ @thinkeditorial on Instagram & TikTok
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