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Privacy by Design

Privacy by Design

Veröffentlicht: 2025-04-02
© FT Strategies
Privacy by Design - QR Code
5 Folgen
Audio
Anhören auf Apple Podcasts
5 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-04-02
© FT Strategies
Aktuelle Folge
How publishers and advertisers are redefining personalisation in a privacy-first world

How publishers and advertisers are redefining personalisation in a privacy-first world

Länge: 39:15
In this episode of Privacy by Design, Lisa MacLeod speaks with Richard Reeves, Managing Director of the Association of Online Publishers, and Matt McIntyre, Senior Vice President of Product Strategy for Activation at GroupM, about how to prepare for future changes in the privacy-conscious advertising ecosystem. They explore how publishers and advertisers are balancing personalisation with privacy by leveraging AI-driven advertising, first-party data strategies and Privacy Sandbox technologies. Hosted on Acast. See acast.com/privacy for more information.
Folgen-ID: 1000701875830
GUID: 67ed0114506c6c628cf7470e
Erscheinungs­datum: 2.4.2025, 11:19:16

Beschreibung

Privacy by Design is a new podcast series by FT Strategies in collaboration with the Privacy Sandbox, a Google-led initiative designed to enhance user privacy while ensuring businesses have the information they need to run thriving digital businesses.
In each episode, we’ll hear from companies who are pioneering this shift and industry experts who unpack the transition to a privacy-first future. From personalising content to measuring ad performance, we’ll explore practical strategies for companies aiming to navigate and succeed in the evolving digital landscape.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
YouTube: https://www.youtube.com/@ftstrategies
X: https://x.com/FtStrategies
Hosted on Acast. See acast.com/privacy for more information.

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