In this episode of Agency Alchemy, we sit down with Richard Robinson, Executive Director of Ingenuity+, to unpack the evolving landscape of brand-agency relationships. With UK marketing budgets surpassing £40 billion and digital ad spend hitting new highs, agencies and brands must be “Pitch Perfect” to stay ahead. Richard shares insights on why 2025 will be a transformative year for agencies, the growing workload for marketing directors, and how AI is reshaping the industry. Plus, we explore the resurgence of local hero brands and why creativity is more important than ever.

Folgen-ID: 1000691777441

GUID: https://www.agencyalchemypodcast.com/?p=10

Erscheinungs­datum: 13.2.2025, 10:01:00