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Licensing Expo Is Coming + I Trained for 6 Months… Then Everything Changed What does it really take to prepare for the biggest event in the licensing industry?
In this episode of Born to License, David shares a behind-the-scenes look at gearing up for Licensing Expo in Las Vegas — and why this year is different.
After more t
Länge: 5:47
What does it really take to prepare for the biggest event in the licensing industry?
In this episode of Born to License, David shares a behind-the-scenes look at gearing up for Licensing Expo in Las Vegas — and why this year is different.
After more than a decade attending, the Born team is stepping onto the show floor as an exhibitor for the very first time. From booth design and team logistics to back-to-back meetings and live podcast recordings, this episode breaks down what actually goes into showing up at Expo the right way.
But before that, a personal twist: after six months of marathon training, an unexpected injury changes everything — opening the door to a completely different challenge: a trek to Everest Base Camp.
In this episode:
🏃♂️ From marathon to mountain
The reality of long-term preparation and setbacksWhy a cancelled race led to a new adventureEverest Base Camp: the next big challenge🎯 Licensing Expo: behind the scenes
What changes when you go from attendee to exhibitorThe complexity of building a boothWhy preparation is everything🤝 What really happens at Expo
Hundreds of meetings, events, and opportunitiesWhy schedules fill up faster than you thinkThe importance of planning ahead🎙 What’s new this year
Live Born to License podcast recordings from the show floorSpeaking on AI and licensingThe Born Summit in LA bringing the global team together🎬 A quick take on original IP & licensing
Why films like Project Hail Mary face challenges in licensingThe risk vs reward of backing new IPWhy the industry still leans toward established franchisesThe key takeaway: Licensing Expo isn’t just an event — it’s a moment.
And like marathon training, the results you get come down to how well you prepare.
🎙 Born to License – Hosted by David Born
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Erscheinungsdatum: 6.4.2026, 14:00:00
