Hosted by Hector Garcia, CPA, and Carlos M. Garcia, co-founders of REFRAME—a movement to rebrand the accounting profession—and REFRAME Society, a community for forward-thinking accounting professionals on a shared mission to innovate and inspire. Each episode delivers actionable insights on pricing, communication, client experience, technology, and growth mindset. Designed for accountants, bookkeepers, and tax advisors, this podcast is your guide to transforming your firm and elevating the profession.