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growth-minded SUPERHEROES

growth-minded SUPERHEROES

André Morys and Julia Rumpf
Veröffentlicht: 2024-12-17
© André Morys and Julia Rumpf
growth-minded SUPERHEROES - QR Code
Gratis0%
5 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
5 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-12-17
© André Morys and Julia Rumpf
Aktuelle Folge
Start Small, Think Big - Innovation, Experimentation, and AI in Marketing with Björn Radde

Start Small, Think Big - Innovation, Experimentation, and AI in Marketing with Björn Radde

Länge: 33:55
Abspielen
In this episode of growth-minded SUPERHEROES, Julia and André sit down with Björn Radde, VP of Digital Marketing and Innovation at T-Systems, to explore the power of starting small to drive innovation in large organizations. Björn shares his insights on leading agile pilot teams, integrating experimentation into corporate culture, and leveraging AI to supercharge marketing strategies.
From actionable tips on pitching ideas to the C-suite to fostering a failure-friendly culture, Björn delivers practical advice for marketers, leaders, and innovators.
Discover how collaboration between humans and AI is shaping the future of marketing and why experimentation is the key to sustainable growth.
Here's what you'll learn when listening to the episode:
Start Small, Think Big: Learn how to use agile pilot teams to test innovative ideas with minimal budgets and create buy-in for scaling across large organizations
The Intersection of Innovation and Experimentation: Understand how experimentation drives incremental and groundbreaking innovations
Collaborative AI: Discover how AI can act as a sparring partner to amplify creativity, improve efficiency, and unlock hyper-personalization in marketing
Pitching to the C-Suite: Get tips on using "baby talk" and business-impact narratives to secure executive support for innovative projects
The Importance of Failure: Embrace iteration as part of experimentation to refine strategies and foster a resilient, failure-friendly culture
If you enjoyed this episode, we’d love your support! Follow this podcast, share it with your network, and leave a review to help us reach more growth-minded SUPERHEROES like you.
We’d also love to meet you in person at the GMS event on June 18th, 2025, in Frankfurt! Join us for a day of inspiration, actionable insights, and networking with industry leaders.
Secure your ticket today at www.growthmindedsuperheroes.com
Folgen-ID: 1000680636884
GUID: e7a0a2d2-4c7d-439a-8bb6-73bbee26250e
Erscheinungs­datum: 17.12.2024, 03:00:00

Beschreibung

Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you're a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.

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