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Marketing Vanguard

Marketing Vanguard

Veröffentlicht: 2025-02-04
© Adweek
Marketing Vanguard - QR Code
302 Folgen
Audio
Anhören auf Apple Podcasts
302 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-02-04
© Adweek
Aktuelle Folge
Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger

Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger

Länge: 25:46
Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation.
Episode Highlights:
The evolution of PepsiCo Foods' creative strategy across multiple brandsBalancing traditional marketing with new platform requirementsThe return of Doritos' "Crash the Super Bowl" programManaging the transition from agency life to corporate creative leadershipBuilding and scaling an internal creative team from 2 to 140+ peopleThe importance of data in creative decision-making]Leadership philosophy and the transition from "player to coach"
Hosted on Acast. See acast.com/privacy for more information.
Folgen-ID: 1000688965201
GUID: 67a244dda7aa51f115359154
Erscheinungs­datum: 4.2.2025, 17:56:10

Beschreibung

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
Hosted on Acast. See acast.com/privacy for more information.

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