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The Marketing Scientists

The Marketing Scientists

Veröffentlicht: 2025-08-25
© 2025 The Marketing Scientists
The Marketing Scientists - QR Code
38 Folgen
Audio
Anhören auf Apple Podcasts
38 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-08-25
© 2025 The Marketing Scientists
Aktuelle Folge
Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)

Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)

In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and
Länge: 39:21
In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and keep the content flywheel spinning.
About the guests:
Leila Woodington is CMO of VEED.io, having spent the past 20 years building and scaling marketing teams at Snap Inc., Meta, and PayPal. Roberto Wong is VEED.io's VP of Growth, and a pro at building high-performance teams by connecting strategy, processes, and culture.
Folgen-ID: 1000723447101
GUID: Buzzsprout-17712961
Erscheinungs­datum: 25.8.2025, 16:00:00

Beschreibung

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

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