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Signet Unpackaged

Signet Unpackaged

Signet
Veröffentlicht: 2024-03-21
© Signet
Signet Unpackaged - QR Code
Gratis0%
2 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
2 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-03-21
© Signet
Aktuelle Folge
S01E02: Resurging the Irish whiskey flame and commanding premium attention - Jack Teeling from Teeling Whiskey Distillery

S01E02: Resurging the Irish whiskey flame and commanding premium attention - Jack Teeling from Teeling Whiskey Distillery

Länge: 40:34
Abspielen
Irish whiskey continues to experience steady growth globally, thanks to new international markets, a heightened focus on luxury, and the category’s ability to innovate.
One such trailblazer is Jack Teeling, Founder and Managing Director of Teeling Whiskey Distillery. Earning recognition at this weeks' World Whiskey Awards 2024, we explore how the brand that – like its iconic phoenix emblem – helped Irish Whiskey rise from the ashes of an old-fashioned, out-of-date reputation and become a powerful global contender.
We discuss this emergence, and what it took for the brand to command its place in the premium, luxury international marketplace with a younger consumer base.
00:00 Introduction and Background
03:30 Starting Teeling Whiskey Company
08:14 Working with Family
10:18 The Rise of Premium Whiskey
12:43 Creating a Youthful Irish Whiskey Brand
17:19 Standing Out on the Shelf
20:43 Packaging and Branding
23:17 Different Collections and Consistency
28:18 Digital Engagement and Packaging
32:52 Bacardi Partnership and Expansion
Want to learn more about Jack & Teeling Whiskey Distillery?
Follow him on ⁠LinkedIn⁠
Teeling Whiskey ⁠website⁠
Get to know Signet
For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry.
Follow us on:
⁠Instagram⁠
⁠LinkedIn⁠
YouTube
Folgen-ID: 1000649996921
GUID: cc0bc93d-1872-411f-bdf7-e2f27d246787
Erscheinungs­datum: 21.3.2024, 14:00:00

Beschreibung

Delve into the world of premium spirits, wine, RTDs and no-lo drinks and get an exclusive glimpse behind the scenes of the industry.
Through candid conversations and insider anecdotes, our guests reveal the secrets behind their most iconic bottles, discussing everything from the inspiration behind the design to the technical intricacies of production. Whether it's the sleek lines of a luxury vodka or the timeless heritage of a single malt whiskey, each bottle has a story to tell, and "Signet Unpackaged" is where those stories come to life.

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https://anchor.fm/s/f327371c/podcast/rss

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