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Spotlight on B2B Tech Marketing

Spotlight on B2B Tech Marketing

Karen Lloyd
Veröffentlicht: 2025-02-25
© 2025 Spotlight on B2B Tech Marketing
Spotlight on B2B Tech Marketing - QR Code
GratisNeu
14 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
14 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-02-25
© 2025 Spotlight on B2B Tech Marketing
Aktuelle Folge
Legacy to SaaS: Lessons in Leading Customer Change with John Watton

Legacy to SaaS: Lessons in Leading Customer Change with John Watton

Länge: 30:34
Abspielen
In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd interviews John Watton, an international marketing leader who has shaped strategies at tech giants including Adobe, Yext, and VMware. With extensive experience in building world-class marketing strategies in complex global markets, John shares insights from his transition to a fractional CMO role where he now invests his expertise in helping start-up and scale-up ventures. This conversation explores explores th...
Folgen-ID: 1000695660948
GUID: Buzzsprout-16686539
Erscheinungs­datum: 25.2.2025, 00:00:00

Beschreibung

Welcome to Spotlight on B2B Tech Marketing.Join me as we embark on a journey through the ever-evolving landscape of B2B tech marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue,  innovation, and growth in the exciting and fast-paced technology space.

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