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This Modern Brand

This Modern Brand

Advertising Week
Veröffentlicht: 2025-02-03
Copyright © Advertising Week
This Modern Brand - QR Code
GratisNeu
16 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
16 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-02-03
Copyright © Advertising Week
Aktuelle Folge
Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon.
Länge: 23:59
Abspielen
What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the creation of Vuori’s London brick-and-mortar retail flagship as a social hub, and why loyalty and quality are the fabric for success in a world of fast fashion.
Folgen-ID: 1000688374613
GUID: https://thismodernbrand.cascadiaaudio.com/?p=68
Erscheinungs­datum: 3.2.2025, 02:32:00

Beschreibung

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.

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https://thismodernbrand.cascadiaaudio.com/feed/podcast/

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