InfoBedingungenDatenschutzKontakt
 
Wird aktualisiert
We're Not Marketers

We're Not Marketers

Gabriel Bujold, Eric Holland, Zach Roberts
Veröffentlicht: 2024-12-19
© 2024 - We're Not Marketers
We're Not Marketers - QR Code
Gratis0%
43 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
43 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-12-19
© 2024 - We're Not Marketers
Aktuelle Folge
Simplifying stories and learning in Product Marketing w/ Peter Kortvel

Simplifying stories and learning in Product Marketing w/ Peter Kortvel

The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job.  Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1
Länge: 37:33
Abspielen
The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job. 
Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers).
Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like.
He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!).
In this episode, we’re covering:
The importance of understanding your target audience
Why research can help you communicate your product value
The difference between storytelling and the format
Challenges of PMMs and if they are marketers
Common startup mistakes in messaging
The best time to drink beer
So grab a beer with us and let’s chat product marketing 🫡
Timespan:
00:00 Welcome to We're Not Marketers
00:55 Meet Our Guest: Peter Kortvel
01:55 Diving into Product Marketing
09:27 The Role of Research in Marketing
14:19 Challenges in Startup Marketing
23:49 The Role of Storytelling in Video Content
24:38 Challenges of Storytelling in B2B Marketing
26:08 Understanding the Audience's Problem
28:18 The Importance of Clear Communication
31:38 Creating Aha Moments in Marketing
36:25 The Concept of Visual Cold Calling
46:24 Conclusion and Final Thoughts
Show Notes:
Peter’s LinkedIn
Product Marketing Newsletter
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Folgen-ID: 1000680973335
GUID: 24fb8e0ad39eec4edc63715a9566cce083f8170a
Erscheinungs­datum: 19.12.2024, 15:00:00

Beschreibung

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.
What if there was a better way? This is We're Not Marketers.
The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.
Stop being overlooked and start listening.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feed-URL

https://feed.ausha.co/9GXY6hjnzEqn

Apple Podcasts: Kundenrezensionen

2024-12-16

My life would be empty

My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.
PRKT555