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SaaS Metrics School

SaaS Metrics School

Ben Murray
Veröffentlicht: 2023-07-16
SaaS Metrics School - QR Code
GratisNeu
3 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
3 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2023-07-16
Aktuelle Folge
What Does CAC Mean

What Does CAC Mean

Länge: 3:14
Abspielen
In episode #3, I discuss CAC, or Customer Acquisition Cost. CAC can be gross dollars or a unit cost. Screw up your CAC calculation and it affects CAC Payback Period and your Cost of ARR. CAC is fundamental to your metrics reporting package.
Highlights:
- CAC can be dollars or a unit cost
- CAC flows to your CAC Payback and Cost of ARR
- What’s your prize? Logos, users, brands, etc.
- You must allocate gross CAC dollars
- Align CAC measurement to your sales cycle
- Fully burdened sales and marketing dollars
Folgen-ID: 1000621289394
GUID: Kajabi-2148003600
Erscheinungs­datum: 16.7.2023, 13:00:00

Beschreibung

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.
Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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