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B2B Revenue Vitals

B2B Revenue Vitals

Veröffentlicht: 2023-07-12
© 224801
B2B Revenue Vitals - QR Code
408 Folgen
Audio
Anhören auf Apple Podcasts
408 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2023-07-12
© 224801
Aktuelle Folge
RV 81 - LEAKED: Private Vault Event | Metadata Paid Social Benchmark Report & Sourced vs Influenced Marketing Models

RV 81 - LEAKED: Private Vault Event | Metadata Paid Social Benchmark Report & Sourced vs Influenced Marketing Models

Länge: 13:05
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering two important and timely industry observations. 
First, he interprets the results of the Metadata Paid Social Benchmark Report to show that when you use paid social for lead gen, the outcomes are a very high cost of acquisition and very low lead to win rate. He breaks down the percentages of win rate and length of customer acquisition cost payback time to reveal shocking results. 
Then, he digs into the potential reasons he has seen so many B2B companies abandon their sourced model in favor of an influenced model for their marketing. He explains why he thinks that’s a bad idea and ultimately proposes an alternative approach.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Folgen-ID: 1000620886649
GUID: 77c034ac-e7fe-4bdf-9d0f-c44998603a13
Erscheinungs­datum: 12.7.2023, 12:00:00

Beschreibung

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

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