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CPG Marketing School

CPG Marketing School

CPG Marketing School
Veröffentlicht: 2024-04-28
CPG Marketing School - QR Code
Gratis0%
8 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
8 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-04-28
Aktuelle Folge
How to build a Marketing plan: step 2 - episode 2/5

How to build a Marketing plan: step 2 - episode 2/5

Länge: 10:34
Abspielen
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we explore the second step of the ROAD framework: Objectives. This phase is dedicated to setting an ambitious annual sales goal for your brand. We'll also identify specific marketing objectives essential for achieving this major sales target. Throughout the episode, we'll guide you through five powerful questions that form the core of building your marketing plan. These questions will help ensure that your objectives are strategic, measurable, and aligned with your overall business goals.
Link to our FREE Brand Funnel to calculate your marketing goals:https://www.cpgmarketingschool.com/accessthebrandfunnelcalculator
Link to episode How to Build a Marketing plan 1/5: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148580834
Each episode of this series is designed to build upon the previous one, offering practical advice and actionable tips.
Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing
Subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com
Other episodes you may enjoy:
https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139
Website: https://www.cpgmarketingschool.com
Instagram: https://www.instagram.com/cpgmarketingschool
Follow CPG Marketing School's host Federica Ceresa:
Twitter: https://twitter.com/federicamktg
Linkedin: https://www.linkedin.com/in/federicaceresa
Folgen-ID: 1000653837330
GUID: Kajabi-2148597415
Erscheinungs­datum: 28.4.2024, 20:33:00

Beschreibung

The Leading CPG Marketing Podcast for Startups. Welcome to CPG Marketing School, your go-to podcast for CPG startup founders and marketers. Join us as we explore the world of CPG marketing, sharing expert strategies, practical tips, and industry insights to accelerate your brand's growth. From refining your marketing plan to crafting compelling brand stories, leveraging experiential and influencer marketing, optimizing packaging, and embracing sustainable practices, we cover it all. Tune in to CPG Marketing School and unlock the knowledge and inspiration to drive exceptional results for your CPG brand.

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