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#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren Länge: 40:55
Björn Thorngren is the CEO and founder of MEDS. We talk about how they became the fastest-growing company in Sweden, the strategies they used to acquire 800,000 customers and raise 50M€ in funding, what the pharmacy markets in Sweden and North Korea have in common, and much more!
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/bjornthorngren/
https://www.meds.se/
(0:00) Introduction
(0:50) The insights that led to MEDS
(3:14) The unique online pharmacy market in Sweden
(6:49) How to win in a competitive market
(10:07) Providing the best customer experience
(16:05) The strategies MEDS used to get 800,000 active customers
(21:35) Finding, acquiring, and activating the right customers
(24:32) Growth and failure during the pandemic
(27:44) Geopolitical risks and the pharmacy value chain
(30:35) Does it always make sense to grow?
(33:22) Raising 50 million euro
(37:31) Biggest lessons learned
GUID: 9c0b2975-64f5-4c9f-9c5a-41fe4e95e6d8
Erscheinungsdatum: 19.10.2023, 13:38:38
