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Demand by Omni Lab

Demand by Omni Lab

Omni Lab
Veröffentlicht: 2025-02-28
© 2025 Demand by Omni Lab
Demand by Omni Lab - QR Code
GratisNeu
49 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
49 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-02-28
© 2025 Demand by Omni Lab
Aktuelle Folge
EP 49: How to Run an Incrementality Test with Pranav Piyush @ Paramark

EP 49: How to Run an Incrementality Test with Pranav Piyush @ Paramark

Länge: 51:12
Abspielen
Every marketer wants to have more confidence that the experiments they run have a causal impact on the business. In this episode of Demand, Jonathan Bland, Co-Founder of Omni Lab, sits down with Pranav Piyush, founder of Paramark, to cut through the noise around incrementality testing and get real about measuring marketing impact. For B2B marketers tired of questionable attribution models and vanity metrics, this episode delivers actionable insights on: - Why traditional attribution methods m...
Folgen-ID: 1000696832989
GUID: Buzzsprout-16710340
Erscheinungs­datum: 28.2.2025, 17:00:00

Beschreibung

The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand. 

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