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The Circuit Breaker

The Circuit Breaker

Bob Moesta and Greg Engle
Veröffentlicht: 2022-04-05
© Copyright 2022 Bob Moesta and Greg Engle
The Circuit Breaker - QR Code
GratisNeu
3 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
3 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2022-04-05
© Copyright 2022 Bob Moesta and Greg Engle
Aktuelle Folge
2 | The Secret Language Of "Bob-isms"

2 | The Secret Language Of "Bob-isms"

Länge: 26:31
Abspielen
"Your product is not the sandwich; it's probably the mustard."
In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches.
Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in people's lives than what we think they do.
You learn why you need to be aware of the different contexts and their impact on how much value your product adds.
You'll discover the difference between context vs. contrast and how this influences the consumer's decision-making process.
This last one might surprise you.
And you get the learn the secret language of "bob-isms"
Join us for this fascinating and thought-provoking discussion!
What You'll Learn in this Show:
The different aphorisms Bob uses and their real-life applications.
Why your product is never the entire solution.
The importance of questioning why a product fits well in one situation vs. another.
The definition of "value" to the consumer vs producer.
The differences between context and contrast.
And so much more…
Resources:
https://therewiredgroup.com/ (The Re-wired Group)
Folgen-ID: 1000556255967
GUID: 16cb774a-a303-4bcf-8550-02151ab8bf18
Erscheinungs­datum: 5.4.2022, 04:15:00

Beschreibung

Welcome to the Circuit Breaker Podcast where we challenge the status quo of innovation and new product development. In this show, we will discuss tools and skills, and methodologies used to build better products and make you a better consumer. Your host is Bob Moesta who is one of the co-founders of the Rewired Group and he is joined by Greg Engel, the other co-founder, and chief Bob interpreter. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brain to build better products.

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