This episode features Agueda Trujillo, the Head of Marketing at Waterdrop, an Austrian company founded by Henry and Martin Murray, and Kristoff. They created a new category of hydration products called microdrinks in 2016, which has revolutionized the industry. Agueda talks about the evolution of microdrinks into microenergy, microtea, and microlyte, and the company's marketing plan, including partnering with tennis players as representatives and setting up hydration stations at tournaments. Waterdrop is committed to a plastic-free tennis world and contributing to the green revolution. They have launched the LUCY Smart Cap and are soon to launch a LUCY filter pitcher for the refrigerator, which has many environmental benefits. Agueda also discusses the company's contribution to cleaning up the ocean and making a positive impact on the environment.

Folgen-ID: 1000605442663

GUID: tag:soundcloud,2010:tracks/1475086891

Erscheinungs­datum: 22.3.2023, 19:03:54