What do people say about you when you’re not around?

Far from just a point of curiosity, the answer to this question is your personal brand. Your reputation is everything - when you start consciously shaping perceptions of you, you open up a world of opportunity.

I spoke with Dr Gillian Brooks PhD, Assistant Professor in Strategic Marketing at King’s Business School in King’s College London. Gillian has shared her expertise giving talks around the world, and as well as academic journals, her research has been published in Forbes, The Guardian and The times to name a few.

Gillian’s research on personal branding is not only fascinating, it’s relevant to every professional and student in healthcare. She has practical tips you can use to improve your personal brand right now, regardless of how developed it is - whether you’re an aspiring influencer or you’ve long forgotten your facebook login.

In this episode we talked about building a personal brand to:

Consciously shape perceptions of you before you even walk in the room

Build connections to take you further in your career than qualifications alone

To nurture trusting relationships with patients and improve the healthcare experience

Follow Gillian on Linkedin 

Follow Rolake Ojo on instagram @rolake.so

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Erscheinungs­datum: 20.11.2022, 09:58:40