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The Changemakers

The Changemakers

Shaped By
Veröffentlicht: 2023-08-24
© 2023 The Changemakers
The Changemakers - QR Code
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41 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
41 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2023-08-24
© 2023 The Changemakers
Aktuelle Folge
Disruption by design: Christian Flaccus, Celonis

Disruption by design: Christian Flaccus, Celonis

Länge: 49:27
Abspielen
“I don’t need much sleep. And I love to take on a good challenge.”
Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed.
He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content with that, at various points during his agency life Christian also started a record label (Brave & Dizzy Records), opened (and closed) one of the first global street art online shops, and co-founded an incubator and house for dedicated dev teams for cloud-based SaaS projects called co.brick.
Brave & Dizzy and co.brick are still Christian’s side-hustles. But since early 2021, his main focus has been spearheading brand design excellence at Celonis - Germany’s most valuable startup, and a pioneer in the hugely exciting and fast-growing field of process mining technology.
As the company’s Chief Design Officer, Christian has taken the Celonis brand on an epic journey of disruption. But voyages like this aren’t undertaken alone. Disruption is uncomfortable for some people, and downright scary for others. So how do you bring everyone along on the journey, in ways that don’t just help them to understand why the company needs a disruptive brand - but gets them to fully buy into it, so they carry the torch as well?
Join Dave and Christian as they go deep into why game-changing technology needs game-changing branding to match - and how to get your team to tune in and enjoy it in the same way that you enjoy crafting it.
For more info on Celonis, check them out at celonis.de. And make sure you follow Christian on LinkedIn - he’s a really top guy and well worth connecting with. 
If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
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Erscheinungs­datum: 24.8.2023, 17:00:00

Beschreibung

We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/

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