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Let’s talk ABM

Let’s talk ABM

strategicabm
Veröffentlicht: 2023-06-07
© 589406
Let’s talk ABM - QR Code
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57 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
57 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2023-06-07
© 589406
Aktuelle Folge
57. Building trust with ABM | Accenture

57. Building trust with ABM | Accenture

Länge: 31:41
Abspielen
In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accenture, Karen is part of a team of Marketers working on some of Accenture’s most important accounts delivering client relationship marketing programs.
Here's what they cover:
- Why trust is so important in an ABM strategy
- How ABM can be used to change brand perceptions
- Why ABM needs a change in mindset
- What makes a successful ABM strategy
Folgen-ID: 1000616026160
GUID: 7e0241f5-b58e-41d4-8d66-e7cef5260496
Erscheinungs­datum: 7.6.2023, 16:36:28

Beschreibung

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Feed-URL

https://anchor.fm/s/561ea694/podcast/rss

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