In this episode, we cover:  

Defining AI Search: Why GEO is just an extension of good SEO, and why Google still owns 90% of the search market.

Tracking the AI Traffic: Practical advice on setting up GA4 custom reports to track exactly how much traffic and how many conversions are coming from ChatGPT and Gemini.

The Death of the Gated PDF: Why hiding your thought leadership behind forms, or inside PDFs, is akin to telling AI bots (and buyers) to ignore you.

Proving Your Expertise (E-E-A-T): How to structure your website, case studies and testimonials so that AI models trust your brand enough to recommend you.

Links & Resources:

Read Babel’s Brave Benchmark AI Audit

Connect with Ash Lockett on LinkedIn

Connect with Alice Widger on LinkedIn

Connect with Kyle Rushton

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

 

Visit us at www.babelpr.com.

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Erscheinungs­datum: 24.3.2026, 16:30:00