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| NEWSMAKER – Bala Sarda, founder of Vahdam Tea, New Delhi, India

| FEATURE INTRO – Tea Biz travels to New Delhi this week to discuss with Vahdam Tea founder Bala Sarda a new line of 25 Indian spices grown free of adulterants and pesticides and manufactured without artificial colors. Initially, Vahdam spices will be sold directly to consumers and later offered in grocery stores.

Innovating and Invigorating India's Spice Industry – "From day one, one of the key things we identified, Aravinda, was this incredible opportunity that India as a country offers' says Vahdam Tea Founder Bala Sarda. "If you look at a product like tea, as we all know, India is one of the largest producers and exporters of tea in the world. If you look at the stats, India is also the world's largest producer and exporter of spices. We also have the largest variety of spices. If you look at some of the more popular variants of spices, say turmeric, 80% of the world's turmeric is made in India, and the list goes on and on. There is no Indian brand or brand at its origin that adds value and takes this product to consumers in global markets. There is no innovation in the category. So, of course, we knew right away the supply chain was extremely broken. There were multiple middlemen, from a farmer in India to consumers worldwide. That just told us there is an opportunity for us as a brand to solve and make a much better, higher quality, fresher product available to consumers."

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Erscheinungs­datum: 21.4.2023, 08:00:00