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SaaS Backwards - Reverse Engineering SaaS Success

SaaS Backwards - Reverse Engineering SaaS Success

Ken Lempit
Veröffentlicht: 2025-12-05
© 2025 Austin Lawrence Group Inc. All rights reserved.
SaaS Backwards - Reverse Engineering SaaS Success - QR Code
GratisNeu
182 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
182 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-12-05
© 2025 Austin Lawrence Group Inc. All rights reserved.
Aktuelle Folge
Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market

Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market

Send us a text Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures  --  The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused GTM motions, and chasing quick wins instead o
Länge: 37:09
Abspielen
Send us a text
Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures 
-- 
The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused GTM motions, and chasing quick wins instead of building a real business.
In this episode, Prasanth Chilukuri, co-founder and managing partner of Soul Street Ventures, joins host Ken Lempit to reveal why most early-stage SaaS companies struggle long before product issues surface — and how disciplined strategy, a tight ICP, and hands-on founder coaching unlock meaningful, scalable traction.
Drawing on his experience both as a SaaS founder (Tekmetric) and investor, Prasanth explains why “scale with soul” isn’t just a mantra, but a framework for building durable companies that don’t rely on hype, vanity channels, or coast-driven valuation games.
Key takeaways from this episode:
Why misaligned ICPs and GTM distractions quietly stall early-stage SaaSHow to test, retest, and refine GTM motions using real customer behaviorWhy AI discoverability is reshaping marketing efficiency (and what to do about it)How venture style differs across regions — and why it matters for foundersWhy founder coachability, discipline, and mindset are the strongest predictors of growthHow unique SaaS data assets create new value (and why most companies underuse them)If you’re a B2B SaaS founder, CRO, or CMO navigating early-stage go-to-market, evaluating AI’s impact on your product, or preparing for institutional capital, this episode offers a practical, grounded playbook for building a company that truly lasts.
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Folgen-ID: 1000739903191
GUID: Buzzsprout-18306068
Erscheinungs­datum: 5.12.2025, 20:00:00

Beschreibung

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast

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