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Inside Insights

Inside Insights

Veröffentlicht: 2025-10-13
Inside Insights - QR Code
79 Folgen
Audio
Anhören auf Apple Podcasts
79 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-10-13
Aktuelle Folge
Zappi's Connected Insights Imperative Report

Zappi's Connected Insights Imperative Report

Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%) bl
Länge: 48:18
Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%) blocks impact, and why only 23% of companies having a dedicated insights org is a wake-up call. You'll hear ways to “stream” consumer insight into decisions, where AI (and synthetic research) will matter most by 2026, and how cross-functional squads can turn insights from an order-taking function into a true strategic partner backed by ROI evidence and real examples (Visa, NFL, PepsiCo).
Key Points:
How to centralize “why” data and integrate it with your “what” data for faster, better decisions.A playbook to defragment insights and stand up a connected, always-on system.Relationship moves that turn marketing–insights tension into durable trust and impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Folgen-ID: 1000731638162
GUID: gid://art19-episode-locator/V0/PfDjuBV63Ua3IZtPO_mN2lbHZ2inpjUWbPHC8Y48fXw
Erscheinungs­datum: 13.10.2025, 15:00:00

Beschreibung

Marketing and insights teams speak different languages.
Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.
The cost?
Missed opportunities and marketing that doesn't connect.
Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.
No fluff. Just value you can apply today.
Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  
Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.
Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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