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Next in Marketing

Next in Marketing

AppsFlyer
Veröffentlicht: 2021-08-04
© 2020 AppsFlyer, Next in Marketing
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47 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
47 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2021-08-04
© 2020 AppsFlyer, Next in Marketing
Aktuelle Folge
McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back

McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back

Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKinsey's research, 75% of consumers took on a new behavi
Länge: 41:46
Abspielen
Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKinsey's research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter.
Guest: Kabir Ahuja
Host: Mike Shields
Producer: Kenya Hayes
Folgen-ID: 1000530962110
GUID: 53b8444e-cc31-4eff-a983-f61713976e8a
Erscheinungs­datum: 4.8.2021, 12:00:00

Beschreibung

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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