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Mobile Dev Memo Podcast

Mobile Dev Memo Podcast

Veröffentlicht: 2025-06-03
© MobileDevMemo
Mobile Dev Memo Podcast - QR Code
124 Folgen
Audio
Anhören auf Apple Podcasts
124 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-06-03
© MobileDevMemo
Aktuelle Folge
Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

In this episode of the podcast, I speak with Matt Steiner, Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform. Among other things, we discuss: How ad ranking
Länge: 44:34
In this episode of the podcast, I speak with Matt Steiner, Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform.
Among other things, we discuss:
How ad ranking and selection are done at MetaThe evolution and functionality of Meta's various AI-enabled ranking and selection tools, from Lattice to Andromeda to GEMThe core architecture of Meta's advertising-focused AI modelsWhat's next on Meta's roadmap concerning the application of AI to advertisingHow and whether talent is a moat for any business applying AI to it advertising platformThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
Folgen-ID: 1000711081020
GUID: 4358b417-fdc5-4786-a973-83f7aefbcaac
Erscheinungs­datum: 3.6.2025, 23:49:12

Beschreibung

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

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